TikTok has become the benchmark social network for publishing videos. You need to understand certain aspects of the platform to generate engagement with subscribers. Here are the secrets to create viral videos on TikTok.

Top tips for creating viral videos on TikTok

attract viewers' attention in the first few seconds

TikTok users have a limited attention span for content in their News Feed. You need to captivate them within the first few seconds. Ideally, start the video with a striking question or statement.

Using special effects

Filters and effects enhance the viewing experience. TikTok is packed with filters in different categories:

• Fun

• Animal

• Beauty

• Voice effect...

But you can also use AI tools like Subfast to add special effects.

Invest in high-quality production

A good production, with quality editing, also attracts more viewers and obtains more views. A smoother transition with special effects, for example, captivates viewers. Use good-quality materials and tools throughout the creative process.

Use captions and subtitles

Captions and subtitles add visibility to your videos. Here again, you can use Subfast. This AI tool generates relevant hashtags and subtitles to make your videos go viral.

Publish at the right time

Timing plays a huge role in the power of your video. Publish your videos when your subscribers are most active.

Add a little humor

Funny videos and parodies create more engagement with users. Humor encourages viewers to interact with your content.

The algorithm: the first secret of creating viral videos on TikTok

The algorithm makes videos popular and viral on the platform. It analyzes all TikTok users' interactions concerning :

• Likes

• Shares

• Comments

• Viewing time

Mastering this aspect of the application helps users create viral videos. You can also take advantage of the platform's "tools for creators" feature. It includes a number of tools to help you increase the impact of your publications. The most important of these is undoubtedly the "Analytics" tool.

It offers insights into user experience and videos to :

• Understand subscriber preferences

• Identify the right times to publish

• Adjust content creation strategies

This tool provides information such as number of views, engagement rate and demographic details.

🎬 What types of content are the most viral?

Originality and creativity are the keys to attract viewers' attention. The most popular videos on TikTok are:

• Dances

• Challenges

• Lip sinc

• Skits

Using promotional strategies to create viral videos

Hashtags

Hashtags increase the visibility of content on TikTok. They automatically classify your posts into different categories. This makes it easier to target a specific audience. Trendy and more generalized hashtags propel your videos to the top of users' news feeds:

• For you

• Trending

• Viral

• Fashion trends for fashion content

#️⃣ Use a hashtag generator

Need some inspiration for your hashtags? There are AI tools like Subfast that you can use for this purpose. It also generates subtitles translated into 50 languages in just a few minutes. Subfast also provides special effects to make your videos even more attractive.

Collaborate with influencers

Collaborating with others, more popular creators makes it easy for your videos to go viral. These influencers give you access to their subscribers. They can also expand their audiences. It's a win-win situation.

🎦 An example of collaboration

A cooking content creator and a kitchenware company can create a collaboration. They identify themselves in publications to reach a wide audience.

Participating in viral trends

Producing trendy content is the most effective way to attract an audience on TikTok. Participate in the challenges of the moment, and the rest is just a matter of the algorithm.