Animated content accounts for 75% of data on the Internet. Video has become an essential tool for marketing professionals. It remains to be seen whether it's better to outsource your video editing or stay in-house. Here are the pros and cons.

Outsource video editing to benefit more from expertise and experience

Tutorials and forums make video editing easy for amateurs. There are also tools that are easy for beginners to use. But they are no substitute for the expertise of outside professionals. What's more, the skills needed for post-processing are not easily acquired. These experts have experience in every stage of content creation:

• Lighting during shooting

• Production

• Setting up special effects

• Project publication...

Their experience makes them capable of solving unforeseen problems within minutes.

❔ What are the other options?

In addition to agencies, you can also enhance your content on Subfast. Thanks to this tool, you can :

• add special effects

• generate subtitles using AI

• translate texts into 50 languages

• produce hashtags...

Save time with editing agencies

Video editing outsourcing means choosing external skills within a short timeframe. It relieves you of technical and administrative constraints. What's more, you automatically save time. As the saying goes: time is money! The time you spend on video editing can be invested in other activities.

Your in-house team doesn't certainly have the necessary editing skills. You can save time on training and recruitment.

💡 Information point

Outsourced agencies are fast at getting the job done. They have already worked on numerous projects. A specialist can set up a project in a few hours. The in-house team can have it up to several days. So outsourcing helps your business to flourish.

Save money with outsourcing

Outsourcing represents considerable savings. All you have to do is choosing a specialist that suits your budget. Unlike in-house processing, there are no extra charges or uncontrolled costs. A lack of competence in your in-house team can cost you more money than expected.

Outsourcing costs 50% to 70% less than in-house video editing. You gain in productivity, especially as payment is only made over a limited period. It also makes budget planning easier. You no longer have to worry about :

• the material aspect of editing

• different techniques

• software

▶️ Important point

Recruiting an editing team can be very expensive. A qualified videographer earns around €48,000 a year as a salaried employee. You also have to pay for training, bonuses and overtime in case of emergency.

A video editing agency gives an objective, impartial opinion of the project

It's difficult to stand back from a project when you're editing it yourself. Outsourcing brings a fresh perspective to the content. It can help you deal with the message you want to get across, and the one that will be understood by the audience.

An in-house team might be afraid to give you their opinion. But an editing expert won't hesitate to give neutral feedback. They can even give you advice and suggestions for improvement. The idea is to provide content that the audience likes. Don't be a miser when you criticise constructively.

The limits of video editing outsourcing

Your video editing outsourcing provider may not match your brand's image. Make sure you're on the same wavelength before signing a contract concerning :

• Message stakes

• Brand philosophy

• Important video details

• The tone to be used...

An external professional can also be more expensive for very large projects. Beyond a certain number of videos, it would be more advantageous to recruit in-house.