Capturing user's attention is not easy. However, one solution, often overlooked, can make all the difference: Instagram video captions. Much more than a simple textual addition, they play a significant role in your digital strategy. 

A professional video 

Content with subtitles shows that you took the time and effort to create it. You want to make your message clear and accessible. This builds your credibility and can even attract collaborations. You may be contacted by brands or influencers who appreciate your professionalism. 

Indeed, adding text can change the way your content is perceived and consumed. You improve the user experience. The latter have the possibility to follow the thread of your message without interruption. In addition, subtitles reinforce the marketing impact of your videos. Textual information, along with captivating visuals, enhances your brand’s memorability. 

However, they are not done just anyhow. It’s not enough to transcribe audio to text and copy and paste. You must follow certain standards, including: font, length on each sequence, colors. If you are still an amateur, you can use Instagram reel caption software. Various online tools are available, such as Subfast. It is based on AI, so it is not complicated to use. 

💡 A small definition 

Subfast is an online automatic subtitling tool. It acts quickly and efficiently. It is based on voice recognition. It is easy to use and suitable even for beginners. 

An attractive reel 

Subtitles add an extra layer of visual information. In this sense, they naturally capture the attention of spectators. They are thus encouraged to watch the video until the end. 

On Instagram, followers scroll through their news feed quickly and without turning on the sound. The texts aim to attract their attention from the first seconds. They give them an immediate overview of your reel content, even in silent mode. In fact, according to statistics, sequences with subtitles have a 12% higher click rate than those without them. 

They should be short and concise. That is to say, they must be simple to read and understand. You need impeccable spelling. You should limit yourself to a maximum of 160 characters per line. Additionally, they must be well synchronized. Regarding the text font, choose a clear and simple one like Arial or Helvetica. Make sure its size can be read comfortably from any device. The color of the text should also contrast with the background. 

📝 Important note 

When subtitling your videos, you must respect three rules: 

• Subtitling " .SRT " 

• The overlay on the video 

• The graphic animation technique 

An accessible content to a wide audience 

Captions in your Instagram videos aren't just an addition of text. They constitute a real lever in order to reach the maximum audience. You may not realize it, but you also target people who have hearing issues. Additionally, 80% of people on social media watch real shows on mute. 

According to research from the University of California at Berkeley and Washington, audio-to-text transcription improves comprehension. This improvement can be between 20 and 30%. Indeed, it is beneficial for individuals who have difficulty following speech. It is also useful for those who want to practice a foreign language. 

You can reach international viewers. We are talking about those who cannot understand the language spoken in the video, but can read and understand the text. This opens up new growth opportunities for your Instagram account. 

Also, whether in a public place or in a restricted place, your video can be played without any problem. 

Improving user experience. 

It’s now undeniable that subtitles add a new dimension to your Instagram videos. They make the content not only understandable but also entertaining. Additionally, they enhance information retention because they facilitate understanding and encourage interaction. 

Concerning long or complex sequences, your target will be able to easily follow the thread of the narration. We avoid moments of confusion or misunderstanding. She can also easily return to specific points without having to listen to entire segments again. 

Therefore, using sound and music to boost the impact of your videos is not enough. Because adding subtitles is not just an aesthetic option, but a thoughtful strategy. 

Reinforcing the marketing impact. 

Subtitled videos are more interesting and much more convincing. Additionally, users are likely to share videos that they find useful and amusing. Your marketing strategy is influenced. 

Subtitles can contain keywords that help improve the SEO of your videos on social media platforms. When your subtitles are precise and rich in relevant terms, your videos have a high probability of being discovered by Internet users searching for these specific keywords. 

Search engines cannot “read” audiovisual content the same way they read text. However, when you add transcriptions, you provide text that can be indexed. The algorithms then understand your reality. This helps you improve your ranking and visibility. 

Improving engagement rate 

a high engagement is a key factor for ranking algorithms like YouTube and Instagram. The more your videos are watched and liked, the more they will be recommended and ranked higher. 

When your texts are clear, your audience understands the content, even if the audio is difficult. This clarity encourages them to interact more, by liking, commenting or sharing the video. 

By following the text, people want to watch the video till the end. You have an increase in retention. If you include calls to action, you can do so with subtitles. 

An important thing to remember is that you need to integrate an emotional dimension into your content. For example, you can underline certain lyrics or add annotations. This emotional connection leads to active engagement. 

They facilitate discussions and interactions around content. Your targets will be able to comment, ask questions, or participate in discussions, which enriches overall engagement. 

▶️ Example 

Examples of calls to action: “like”, “comment”, “subscribe” 

Increased conversion rate 

This solution leads to better return on investment (ROI) of your advertising campaigns. Viewers will be able to follow your instructions and convert. A clear and accessible presentation builds their trust in your brand. 

It is easy for them to remember key information. By visually repeating key points, they increase the likelihood of remembering your offer or CTA. This action influences their decision, even after leaving the video. 

Furthermore, subtitles adapt to new content consumption habits. Consumers multitask. By responding to these behaviors, you maximize the impact of your videos and increase the chances that they will respond positively to your calls to action.